01
L2L
Local to Local
Write natively for each market instead of translating line by line. That may mean Singlish in Singapore or a Cantonese register in Hong Kong — language that feels as if it grew there.
STARSKY | AI-native global GTM & communications
Connecting Chinese innovation to global markets.
Starsky is an AI-native global GTM and communications company. Our core services are global brand strategy, creative production, global PR, social and community, a KOL matrix, paid media and measurement — helping Chinese innovation reach worldwide markets.
The seven service lines below come first, with a one-line description and what each delivers. You can also open the services page for the full brief. We can work alongside your in-house team, or form a task force around a launch.
SERVICES
02Seven core service lines, and what each delivers
From strategy to growth, each line can be taken on its own or joined into one engagement. Open a card for the full description on the services page.
01
Global Brand Strategy
Global Brand StrategyMarket entry, brand positioning and storytelling architecture — decide what to say, and to whom, first.
What is delivered
- Market-entry recommendation
- Positioning statement
- Narrative and message architecture
- Key messages and public line
02
Creative Production
Creative ProductionTurn technical language into a story the market can use, and produce visual and film assets that can travel.
What is delivered
- A visual system or symbol set
- Brand film, animation or other finished pieces
- Distributable assets and production files
03
Global PR
Global PREnter the international public conversation, and make a launch understandable to media and analysts.
What is delivered
- A media and analyst outreach plan
- Press materials and briefings
- Coverage and discussion monitoring
04
Social & Community
Social & CommunityBuild a lasting presence on platforms such as LinkedIn, X and YouTube, not a single burst of exposure.
What is delivered
- A channel plan
- Content rhythm and topics
- Operations and a stage review
05
Global KOL Matrix
Global KOL MatrixDiscover, match and run creator collaborations across 11 countries and regions.
What is delivered
- A shortlist with the rationale for each match
- A collaboration brief
- Coordination and content collection
06
Global paid media
Global paid mediaOn Google, Meta, LinkedIn and TikTok, carry a proven narrative from exposure toward conversion.
What is delivered
- A media plan
- Paid creative
- A record of account execution and optimisation
- A performance review
07
Monitoring & measurement
Monitoring & measurementKeep a live view of public conversation, channels and paid media, and decide the next move from it.
What is delivered
- A monitoring frame
- A regular insight review
- Recommended next actions
03A clear operating logic
The seven lines are organised as Strategy, Story, Reach and Grow, so the work is not a loose list of capabilities. This is how the chain fits together.
HOW THE WORK FITS TOGETHER
01
Strategy
Strategy
Market entry, brand positioning and storytelling architecture — decide what to say, and to whom, first.
→02
Story
Story
Turn technical language into stories a market can use, and produce visual and film assets that can travel.
→03
Reach
Reach
Move the narrative into real conversations through global PR, social and community, and local creator networks.
→04
Grow / Measure
Grow / Measure
Use paid media to carry a proven narrative toward conversion, then monitor and review what to do next.
→AI-NATIVE OPERATIONS
04AI is the operating layer underneath the work
AI is the operating layer across the engagement, not a software product we sell. It widens research, matching, production and monitoring. Judgment, verification, cross-cultural quality and final delivery stay with the team.
These six items are workflows we actually use. They are not product names for sale.
01
Market and signal research
Organise target markets, competitors, public conversation and channel shifts into material a market-entry decision can use.
02
Narrative and multilingual localization
Support the move from technical language to a brand story, and native rewriting for each market, alongside the L2L method.
03
KOL discovery and matching
Discover, shortlist and match creators in target markets; the team still makes the judgment, writes the brief and runs the work.
04
Content production support
Support drafts and iterations of scripts, multilingual copy, visuals and video; the creative team signs off the finished work.
05
Media and PR monitoring
Follow coverage, discussion and shifts in public sentiment, and feed that back into PR timing and content.
06
Measurement and review
Bring channel, media-buying and communications observations together for the next decision. We do not promise unverifiable growth rates.
STARSKY NARRATIVE CORE
05Three methods for organising expression
L2L, Founder-Led Growth and Visual Tangram are Starsky’s narrative methods. They help turn complex technology into a story that holds locally. They are not a separate software toolkit.
02
Founder-Led Growth
Founder-Led Growth
Treat the founder as a source of trust, especially on LinkedIn and in other B2B settings, and build a body of technical thinking people can keep reading.
03
Visual Tangram
Visual Tangram
Modularise a complex product matrix into a visual language that can be recognised across markets.
SELECTED WORK
06Work already named in public
The two examples below can be described in public. Client names are withheld by agreement. This page states what was done and which methods were used. It does not add unpublished performance figures. Further client work is published once permission is in place.
A leading cloud provider
Unifying a complex product matrix into a globally recognisable narrative
Across multiple cloud and AI product lines, the external narrative was brought together under one global positioning. Visual Tangram modularised product capability. L2L guided native expression in markets such as Hong Kong, Singapore and Korea — including a Cantonese register and Singlish — and the work also included ecosystem narratives at industry events and communications around an international sporting occasion.
- Visual Tangram
- L2L
- Global narrative
An AI coding tool
Building developer awareness through founder-led content
Using Founder-Led Growth, the work helped the founder develop a body of technical thinking on LinkedIn; treated the official site as a developer knowledge base, with formats such as memes and code challenges to enter developer conversations; and turned social attention into seed users for the site. Holiday and city-themed posters extended the brand’s visibility in those circles.
- Founder-Led Growth
- Developer community
WHY STARSKY
07Why work with us
01
A strategy partner, not only a production vendor
One chain — from market-entry strategy to narrative, reach and growth — rather than splitting PR, content and media buying across disconnected suppliers.
02
Cross-culture is a method, not a post-edit
The principle is native rewriting. L2L asks for expression that sounds as if it grew in the market, not a precise translation that still feels distant.
03
Named narrative methods, with an AI operating layer
The three narrative methods have been used on actual projects. Research, matching, production and monitoring are accelerated by AI workflows; people still make the judgments.
04
A footprint across North America, China and the GBA
Quebec covers North American hours, with English and French. Beijing and Hangzhou sit close to client headquarters. Hong Kong interfaces with international media and capital markets. Zhuhai handles visual and post-production.
FOOTPRINT
08Where we work
Strategy sits close to client headquarters, expression and production land in the Greater Bay Area, and the North America outpost responds in local time.
Quebec
North America outpost
English and French capability, response in North American time zones, close to media, clients and partners in the region.
Beijing / Hangzhou
Strategy centre
Close to client headquarters, with a working understanding of how large technology companies decide and operate. This is where most strategy and narrative judgment sits.
Hong Kong
International hub
The interface to international media and capital markets, and the communications node for a global public conversation.
Zhuhai
Visual production base
2D and video post-production for the Greater Bay Area hub, supporting visual delivery for markets such as Singapore, Korea and Hong Kong.
THE PROBLEM
09
How innovation crosses gaps of culture, language and market
Technical language often cannot be used as-is overseas. Content stops at translation rather than native expression. Channels, media, creators and media buying easily run in isolation. The product may already be strong, and still fail to become a genuinely influential global brand.
Who we work with
Chinese technology and innovation companies going global — especially cloud and infrastructure, AI and developer tools, intelligent products and related tech brands. We work with brand, marketing, PR and founder teams to decide what to say, where to say it, and how it will be received locally.
10Independent research: how tech brands speak globally
Independent unpacking of public material, not client-commissioned work. Each piece cites original sources, and is shown separately from projects Starsky delivered.
- Launch form
Light web client, one-tap Google sign-in, overseas card payment — no app install
- Capability gap
30 sec
Longer clips and precise motion control shipped while Sora remained waitlisted
- 2025-04
60+ countries / 2,000+ entries
Global challenge "Bring Your Vision to Screen"
- Offline
3 cities
Yonge-Dundas Square Toronto, Opéra de Paris, Causeway Bay Hong Kong
Source: 10100.com "Chinese AI going global: how Qwen, DeepSeek and Kling run overseas social", April 2026
Case studiesKling AI
Cutting the download step: Kling turns its onboarding into a web page
Managing trial friction and designing second-order reach for AI tools
Case studiesDeepSeek
No ad buys: DeepSeek uses its technical report as the launch asset
Another route for model-layer products: let the developer community be the distribution channel
Case studiesCline
80 developer creators: turning launches into a repeatable line
Creator engines for developer tools: calibrate first, then scale
11If you are going global, these shifts are worth knowing.
How platforms change, how peers work, and what users care about. We filter market signals and unpack public case studies worth learning from.
Market signalsWorth testing
Everyone says you must be on Reddit — yet official brand accounts are heard by almost no one there
Empact Partners sampled 499 posts and comments from 10 B2B software brand accounts: of 340 comments, exactly one scored above 4 upvotes. In Cherry Data Signals’ survey of 1,002 agency owners, 81% call engineered organic Reddit mentions risky — and the top feared outcome is not a ban but being exposed by users.
Market signalsCheck now
On LinkedIn, ask for the denominator before the number: the same engagement rate differs fivefold by company size
Socialinsider’s 2026 benchmark (1.3M posts, 16,645 business pages) puts overall engagement at 5.20% by impressions; Oktopost’s Q1 2026 median is 5.10%. But pages with 1K–5K followers run a 5.42% median while pages above 500K sit at 1.08% — the same figure means opposite things at different sizes.
Market signalsCheck now
Getting cited by AI is a method, not luck: the academic priority order is quotations, statistics, and cited sources
The GEO study from Princeton and collaborators (published at KDD 2024) tested nine content rewrites across ~10,000 queries: adding credible quotations lifted visibility by about 41%, adding statistics by about 31%, and citing sources by about 27% — while keyword stuffing scored roughly -8%, worse than doing nothing.
12How we take technology products into overseas markets
Projects Starsky actually worked on. Some client names are withheld by agreement. Named, qualitative examples from the official introduction appear separately on this page.
Client name withheld by agreement (the international business line of a global public cloud provider)GTM content marketing · LinkedIn
Global cloud provider · regional developer community campaigns (South Asia & Hong Kong)
Content planning & writing support, fact-checking
View projectClient name withheld by agreement (an AI coding product for overseas developers)Overseas social content marketing · LinkedIn
AI coding product for global developers · LinkedIn community campaigns
Content planning & writing, publishing cadence, fact-checking
View projectClient name withheld by agreement (a global public cloud provider)Social media intelligence · content strategy
Global cloud provider · weekly social intelligence
Research & verification, report writing, strategy recommendations
View project13Already have an in-house team? We can join where you need us.
01
Strategy partnership
We take research, positioning and narrative architecture; your team keeps the pace of execution.
02
Collaborative delivery
Starsky owns agreed workstreams — content, PR, social, creators, paid media or monitoring — and runs them alongside your team.
03
Integrated campaign
A task force around a launch, a market entry or a defined brief, covering the parts of Strategy, Story, Reach and Grow that the work needs.
15
Which market does your product need to enter next?
Tell us about the product, the stage you are in, and what most needs to move. We will first judge whether we are the right fit, then discuss how to work together.
Start a conversation