- Launch form
Light web client, one-tap Google sign-in, overseas card payment — no app install
- Capability gap
30 sec
Longer clips and precise motion control shipped while Sora remained waitlisted
- 2025-04
60+ countries / 2,000+ entries
Global challenge "Bring Your Vision to Screen"
- Offline
3 cities
Yonge-Dundas Square Toronto, Opéra de Paris, Causeway Bay Hong Kong
Source: 10100.com "Chinese AI going global: how Qwen, DeepSeek and Kling run overseas social", April 2026
Cutting the download step: Kling turns its onboarding into a web page
Managing trial friction and designing second-order reach for AI tools

